dmkalman – Page 11 – Terrella Media Archive

July 16, 2007September 22, 2020Brand Community Media Strategy

Turning Customers into Members

Applying magazine lessons to consumer brands If you build it, they will come, or something to that effect, wrote W.P. Kinsella in […]

Brand Communities, Marketing, and Media

…a marketer’s job is in part to move consumers from the periphery to the center of the brand community, (i.e., to increase retention and revenue per customer) and also to attract new customers.

June 19, 2007September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review

Publishing As Branding

Magazine brand management 101 My friend and colleague Peter Hutchinson is a great writer (and a renowned writing teacher). So as you […]

May 20, 2007September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Publishing Strategy

A Case of Magazine Rebranding

Sidebar to Publishing as Branding In 1997, two Miller Freeman magazines faced a dilemma. The market they had served for more than […]

May 3, 2007August 3, 2021Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review, Email and Social Media Marketing, Publishing Strategy

Brand Echo: Transmitting Brand Preferences

Transmitting brand preferences through the ages by David Michael Kalman Despite my mother’s insistence, I could not for the life of me […]