A Case of Magazine Rebranding
Sidebar to Publishing as Branding In 1997, two Miller Freeman magazines faced a dilemma. The market they had served for more than […]
Sidebar to Publishing as Branding In 1997, two Miller Freeman magazines faced a dilemma. The market they had served for more than […]
Transmitting brand preferences through the ages by David Michael Kalman Despite my mother’s insistence, I could not for the life of me […]
Getting better all the time The new, redesigned Fidelity magazine (dated May 2007) just arrived in my mail. In an earlier article […]
Colorful and personal Kaiser Permanente (KP) mails a 12-page quarterly newsletter called Partners in Health, offering lifestyle advice and tips for interacting […]
eBook basics and business models An eBook is a self-contained electronic publication, typically with pages that simulate a printed book. An eBook […]
Our website may use cookies to enable some website functions. Terrella Media does not collect any personal information from users; however, third parties such as Wordpress, Google, and Wordfence may use cookies and/or tracking to manage user sessions, enable website security features, and provide non-personally identifying web analytics. By continuing to use our website, you agree to our use of cookies.