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Category: Brand Community Media Strategy

Strategies for using content to build brand communities that increase brand attraction, i.e., turning prospects into customers, and customers into enthusiasts for a brand.

November 5, 2010September 22, 2020Brand Community Media Strategy, Dave Kalman Analysis, Publishing Strategy, Ramblings from Dave Kalman

Cooks Source Scandal: Into the Frying Pan

Sadly, it doesn’t appear that this incident was an oversight (we can forgive mistakes), but it looks like this is the Cooks Source business model, as clueless as that may seem.

May 21, 2010April 26, 2017Brand Community Media Strategy, Custom Media, Event Marketing, Event Marketing and Production, Events, Terrella Media News

Eichler Remodeling Faire Named Finalist in MyEventRocked Contest

Online event management company EventBrite.com has named the Eichler Remodeling Faire among five finalists in its MyEventRocked contest.

May 21, 2010April 26, 2017Brand Community Media Strategy, Custom Media, Event Marketing, Event Marketing and Production, Events

Eichler Faire 2010 Draws 600+ Attendees

Keycon’s Eichler Remodeling Faire 2010 drew more than 600 adults and 40 kids for a fun and informative event at the Mountain View Community Center, May 15, 2010. And once again, the caterer kept the food and drinks coming as attendance surged beyond expectations.

September 3, 2009September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Email and Social Media Marketing

eNewsletter Subject Line Fail

If you want me to open a newsletter, give me a reason.

May 19, 2009September 22, 2020Brand Community Media Strategy, Email and Social Media Marketing, Event Marketing, Event Marketing and Production, Events

Eichler Faire Draws Astounding 400+ Attendees

The Eichler Remodeling Faire would not have happened without Ron Key’s vision and his relationships with construction and design partners who participated in the event.

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