Custom Publishing – Terrella Media

The Netflix Brand Attraction Challenge

Re-post: This article first appeared March 3, 2006. As home entertainment evolves and subscriber acquisition costs grow, customer loyalty will have a […]

May 18, 2011November 29, 2021Custom Media, Custom Publishing, Dave Kalman Analysis, Email and Social Media Marketing, Ramblings from Dave Kalman

Beware the Exploding Smartphone

Consider the list of devices, products, and services that smartphones already duplicate or replace.

October 14, 2009September 22, 2020Custom Media, Custom Publishing, Custom Publishing Review

AMD Gaming eNews Misfire

The key deficiency here is lack of customer focus…

September 3, 2009September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Email and Social Media Marketing

eNewsletter Subject Line Fail

If you want me to open a newsletter, give me a reason.

April 3, 2009September 22, 2020Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review, Email and Social Media Marketing

Gibson USA: Rockin' Content

Congratulations to Gibson USA, for their enewsletter that delivers real customer-focused content: player profiles, lessons, gear, music performances, and more. Bravo