Terrella Media Archive – Page 3 – Dave Kalman's Content marketing strategies

April 26, 2011September 22, 2020Brand Community Media Process, Custom Media, Dave Kalman Analysis, Ramblings from Dave Kalman

Interactive Video Just Might Bring Customers Closer

The Devo interactive approach offers some interesting opportunities for publishers and marketers.

November 5, 2010September 22, 2020Brand Community Media Strategy, Dave Kalman Analysis, Publishing Strategy, Ramblings from Dave Kalman

Cooks Source Scandal: Into the Frying Pan

Sadly, it doesn’t appear that this incident was an oversight (we can forgive mistakes), but it looks like this is the Cooks Source business model, as clueless as that may seem.

September 30, 2010September 22, 2020Dave Kalman Analysis, ePublishing, Events, Publishing Strategy, Ramblings from Dave Kalman, Terrella Media News

New Beginnings at Niche Digital Chicago.

Today, publishing is becoming a pure marketing relationship process, where content (the sharing of knowledge, entertainment, and enlightenment) binds together communities of buyers and sellers at lightening speed. The financial bar to entry is lower, but the requirement for caffeinated beverages is greater than ever.

May 21, 2010April 26, 2017Brand Community Media Strategy, Custom Media, Event Marketing, Event Marketing and Production, Events, Terrella Media News

Eichler Remodeling Faire Named Finalist in MyEventRocked Contest

Online event management company EventBrite.com has named the Eichler Remodeling Faire among five finalists in its MyEventRocked contest.

May 21, 2010April 26, 2017Brand Community Media Strategy, Custom Media, Event Marketing, Event Marketing and Production, Events

Eichler Faire 2010 Draws 600+ Attendees

Keycon’s Eichler Remodeling Faire 2010 drew more than 600 adults and 40 kids for a fun and informative event at the Mountain View Community Center, May 15, 2010. And once again, the caterer kept the food and drinks coming as attendance surged beyond expectations.