The Netflix Brand Attraction Challenge
Re-post: This article first appeared March 3, 2006. As home entertainment evolves and subscriber acquisition costs grow, customer loyalty will have a […]
Tag: brand communities
The House of the Future
One icon of that era was the “X-100,” a steel-framed Eichler home nestled in the highlands of San Mateo, California.
Using Media to Bring People Together
CA-Modern magazine serves the owners of Eichler homes and other mid-century modern homes across California. This is the very definition of niche […]
BrandMagnet: Maximizing Brand Attraction
Welcome to BrandMagnet, your knowledge base for expertise in branded content and custom media. Here you’ll learn useful strategies and techniques for […]
Custom Publishing Review: Healthy Pet Magazine
A Perfect Balance Have you seen Healthy Pet magazine, published by Zoasis of Huntington Beach, California? A 36-page full color magazine, Healthy […]