BrandMagnet: Maximizing Brand Attraction
Welcome to BrandMagnet, your knowledge base for expertise in branded content and custom media. Here you’ll learn useful strategies and techniques for […]
Tag: David M. Kalman
Custom Publishing Review: Magazine Misses the Healthpoint
What good is a branded magazine without the brand? Just last week I received a copy of Healthpoint Magazine, a publication of […]
Custom Publishing Ethics
The custom publisher’s responsibilities to consumers If you browse a website long enough you’ll eventually find a “Terms of Use” or “Legal” […]
Deconstructing Content
Maybe the medium isn’t the message after all. Whether you work in a publishing endeavor or in a marketing communications department, you […]
Netflix: Q2 ’07 Update
Q2 2007: Netflix’s Not So Excellent Adventure In August of ’05, I first wrote about the challenge Netflix faces to retain subscribers. […]