Brand-Focused vs. Customer-Focused Content
Extend your marcomm portfolio with consumer-focused media Managing a brand requires focus: communicate the brand identity, rinse and repeat. And repeat. And […]
Tag: Kalman
Using "Engagement" as a Media Planning Metric
Rules of Engagement In selling advertising, publishers often promote as a key benefit the value of engagement. This term is understood to […]
Custom Publishing Review: Healthy Pet Magazine
A Perfect Balance Have you seen Healthy Pet magazine, published by Zoasis of Huntington Beach, California? A 36-page full color magazine, Healthy […]
Custom Publishing Review: REI Gearmail
The unrealized potential of content I suppose there’s something to be said for minimalism in marketing communications. Keep it simple. Get to […]
Deconstructing Content
Maybe the medium isn’t the message after all. Whether you work in a publishing endeavor or in a marketing communications department, you […]