Terrella Media Archive – Page 11 – Dave Kalman's Content marketing strategies

June 19, 2007September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review

Publishing As Branding

Magazine brand management 101 My friend and colleague Peter Hutchinson is a great writer (and a renowned writing teacher). So as you […]

May 20, 2007September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Publishing Strategy

A Case of Magazine Rebranding

Sidebar to Publishing as Branding In 1997, two Miller Freeman magazines faced a dilemma. The market they had served for more than […]

May 3, 2007August 3, 2021Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review, Email and Social Media Marketing, Publishing Strategy

Brand Echo: Transmitting Brand Preferences

Transmitting brand preferences through the ages by David Michael Kalman Despite my mother’s insistence, I could not for the life of me […]

May 2, 2007September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review

Custom Publishing Review: Fidelity Mag Redesign (An Update)

Getting better all the time The new, redesigned Fidelity magazine (dated May 2007) just arrived in my mail. In an earlier article […]

April 14, 2007April 27, 2017Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review

Custom Publishing Review: KP’s Partners in Health

Colorful and personal Kaiser Permanente (KP) mails a 12-page quarterly newsletter called Partners in Health, offering lifestyle advice and tips for interacting […]