Terrella Media Archive – Page 12 – Dave Kalman's Content Marketing Strategies

May 2, 2007September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review

Custom Publishing Review: Fidelity Mag Redesign (An Update)

Getting better all the time The new, redesigned Fidelity magazine (dated May 2007) just arrived in my mail. In an earlier article […]

April 14, 2007April 27, 2017Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review

Custom Publishing Review: KP’s Partners in Health

Colorful and personal Kaiser Permanente (KP) mails a 12-page quarterly newsletter called Partners in Health, offering lifestyle advice and tips for interacting […]

April 4, 2007September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Email and Social Media Marketing, Publishing Strategy

The Business of eBooks

eBook basics and business models An eBook is a self-contained electronic publication, typically with pages that simulate a printed book. An eBook […]

February 25, 2007September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Publishing Strategy

Competing for Consumers’ Dwindling Time

The Challenge of the Fourth Dimension by Peter Hutchinson Back in the ’70s, Sandy Denny wrote a song called, “Who Knows Where […]

November 2, 2006September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review

Custom Publishing Review: Fidelity Magazine Could Be Great

…by putting readers first Fidelity Investments produces a colorful 32-page branded magazine. Delivered quarterly, Fidelity is jammed cover-to-cover with a mix of […]