Terrella Media Archive – Page 12 – Dave Kalman's Content marketing strategies

April 4, 2007September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Email and Social Media Marketing, Publishing Strategy

The Business of eBooks

eBook basics and business models An eBook is a self-contained electronic publication, typically with pages that simulate a printed book. An eBook […]

February 25, 2007September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Publishing Strategy

Competing for Consumers’ Dwindling Time

The Challenge of the Fourth Dimension by Peter Hutchinson Back in the ’70s, Sandy Denny wrote a song called, “Who Knows Where […]

November 2, 2006September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review

Custom Publishing Review: Fidelity Magazine Could Be Great

…by putting readers first Fidelity Investments produces a colorful 32-page branded magazine. Delivered quarterly, Fidelity is jammed cover-to-cover with a mix of […]

October 3, 2006September 22, 2020Brand Community Media Process, Custom Media, Custom Publishing, Email and Social Media Marketing, Publishing Strategy

Newsletter or Snoozeletter?

Earning the customer’s attention the old fashioned way: with valuable content Marketers know that email newsletters provide an economical way to keep […]

July 17, 2006September 22, 2020Brand Community Media Strategy, Custom Media, Custom Publishing

Netflix: Q1 2006 Update

Netflix controls subscriber acquisition costs and blasts new sub acquisition into orbit Last August I wrote about the challenge faced by Netflix […]