Terrella Media Archive – Page 7 – Dave Kalman's Content Marketing Strategies

March 5, 2009September 22, 2020Events, Terrella Media News

CANCELLED: WPA 2009 Publishing Conference, April 22-24, L.A.

Print, Digital, Events, or the intersection thereof. That’s the theme of the 2009 WPA Publishing Conference, April 22 to 24 at the […]

March 4, 2009September 22, 2020Custom Media, Custom Publishing, Events

2009 Custom Content Conference, March 22-24

The Custom Publishing Council has announced that earlybird rates have been extended indefinitely for its 2009 Custom Content Conference, March 22-24, in […]

March 4, 2009September 22, 2020Event Marketing and Production, Publishing Strategy

Connected Events: Of Course

Long lines and flight cancellations in Chicago… That’s part of the ritual of traveling the conference circuit. Sometimes travel is necessary and […]

March 4, 2009September 23, 2026Brand Community Media Strategy, Email and Social Media Marketing

Making Spam Pay: Email Economics

By David M. Kalman I wrote a draft of this article in mid-2003. Then I chickened out. When it came to the […]

February 2, 2009September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review

Custom Publishing Review: The Costco Connection

Positioned as “a lifestyle magazine” for Costco’s business and executive members, The Costco Connection features a delightful goody bag of features and departments.