Terrella Media Archive – Page 8 – Dave Kalman's Content Marketing Strategies

January 29, 2009September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review, Email and Social Media Marketing, Publishing Strategy, Terrella Media News

Using Media to Bring People Together

CA-Modern magazine serves the owners of Eichler homes and other mid-century modern homes across California. This is the very definition of niche […]

December 26, 2008April 26, 2017Brand Community Media Strategy, Email and Social Media Marketing

Speechless: An Open Letter to Apple

[updated 1/3/09] [updated 1/5/09] [updated 1/14/09] “Et tu, Apple?” Dear Apple, This week you announced that this year’s Macworld Conference & Expo […]

December 22, 2008September 23, 2026Uncategorized

BrandMagnet: Maximizing Brand Attraction

Welcome to BrandMagnet, your knowledge base for expertise in branded content and custom media. Here you’ll learn useful strategies and techniques for […]

December 2, 2008September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review, Publishing Strategy

Custom Publishing Review: Magazine Misses the Healthpoint

What good is a branded magazine without the brand? Just last week I received a copy of Healthpoint Magazine, a publication of […]

November 18, 2008December 1, 2023Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Publishing Strategy

Marcomm Integration with Brand Community Media / Custom Publishing

How a brand community media program can incorporate multiple marcomm objectives Marketing organizations use a mix of communications activities – such as […]